Since opening its doors in 1980, the Alzheimer’s Association has offered unparalleled support and resources to families journeying along the winding road of dementia. From family caregiver support groups and advocacy to local resources and educational forums, the Alzheimer’s Association is the leading voluntary health organization in dementia care, support, and research.
The Alzheimer’s Association is also a champion of best practice dementia care approaches and techniques and has released a series of recommendations for families and professional caregivers alike over the decades. The Alzheimer’s Association has worked tirelessly to ensure that the most current and relevant information is widely available, starting with Guidelines for Dignity, the initial exhaustive document which described goals for quality care, to the first Dementia Care Practice Recommendations, which offered updated advice as more evidence became available. The latter was released in 2009 and formed the foundation for Tender Rose Dementia Care Specialists as our Founder and CEO, Jim Kimzey, searched for the right framework within which to provide care for his own mother.
In the latest version, the 2018 Dementia Care Practice Recommendations, the Alzheimer's Association outlines a series of 56 recommendations for quality care practices based on a comprehensive review of current evidence, best practice and expert opinion. These guidelines maintain a focus on person-centered care and were written for professionals who work across a variety of care settings and with people throughout the various stages of the disease.
Amanda is a dynamic marketing professional with two decades of experience working in advertising, healthcare marketing, and corporate communications. Her experience includes market research, strategy development, program execution, event planning, and authorship of educational & promotional content. From her early days in the media department of a small advertising agency to her current role directing her organization’s marketing initiatives, Amanda has developed broad-ranging expertise in integrated marketing communications. Amanda earned her bachelor's degree in advertising from San Jose State University and spent part of her college career studying abroad at Oriel College, Oxford University, in England.