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Reliable. Consistent. Supportive.
That's Tender Rose.

Our team is truly what makes us exceptional. We have a full-time staff of clinical and administrative leaders who guide and support our team of more than 100 Memory Care Professionals throughout the San Francisco Bay Area.

Every single member of the Tender Rose team takes our core values to heart, exhibiting passion, dedication, compassion, collaboration, integrity, and proactiveness each and every day. In fact, nearly half of our leadership team were at one time Memory Care Professionals for Tender Rose, so they understand how to best support our caregiving teams out in the community. To learn more about our leadership team, read on.

Our Leadership Team

Jim Kimzey
Jim Kimzey

Jim Kimzey

Founder & CEO

Jim Kimzey is founder and CEO of Tender Rose Dementia Care Specialists, the nation’s only health services company exclusively dedicated to one-on-one dementia care. Before starting Tender Rose, Jim had more than 20 years of healthcare experience educating physicians, nurses and other caregivers on how to use new technologies for diagnosis and treatment of disease and to enhance patient safety. Jim holds a Bachelor's degree in economics and an MBA from Stanford University.

Wendy Ginther
Wendy Ginther

Wendy Ginther

Director of Care Management

After spending 18 years in the non-profit sector, directing an adult day program and co-directing a health and wellness program, Wendy joined Tender Rose in 2014 as the company’s Director of Care Management. In her role, Wendy provides ongoing support for clients and their families and coaches caregivers in ways to improve the quality of life for their clients who have dementia. Wendy holds a Bachelor’s degree in Dance from UCI, an MA in Gerontology from San Francisco State University and is a Certified PAC Trainer.

Amanda Denny
Amanda Denny

Amanda Denny

Director of Marketing

Amanda joined Tender Rose as the Director of Marketing & Communications in 2015 after spending more than fifteen years working in advertising, healthcare marketing, and dementia care communications. She is responsible for driving the agency’s marketing efforts to support business development and caregiver recruitment. Amanda earned her Bachelor’s degree in advertising from San Jose State University and spent part of her college career studying abroad at Oriel College in Oxford, England.

Mike Ballesteros
Mike Ballesteros

Mike Ballesteros

Director of Training & Education

Mike joined Tender Rose as a Memory Care Professional (MCP) in 2012 and has worked in the healthcare field in various roles for over 25 years. Before coming to work for Tender Rose, Mike worked in clinical research as a Research Coordinator and then cared for family members at the end-of-life, inspiring him to change his career path and do something meaningful in the field of caregiving. As the Director of Training and Education, Mike is responsible for providing ongoing training for all of Tender Rose’s current employees and new hires on person-based approach techniques which help raise the quality of life for those living with dementia.

Karoline Silva
Karoline Silva

Karoline Silva

Senior Director of Staffing

Karoline moved to the SF Bay Area from Brazil when she was ten years old and later studied at San Francisco State University, where she earned a Bachelor’s degree in Child and Adolescent Development, as well as a certificate in Human Resources Management. As Senior Director of Staffing, Karoline leads our team of Staffing Managers, managing every aspect of the company’s hiring, staffing, and scheduling needs. Karoline describes herself as a very optimistic person who loves to make people laugh, and she spends most of her leisure time with her family, dancing, hiking or bike riding.

Teri Wilson
Teri Wilson

Teri Wilson

Director of Operations

Teri grew up in a small town in Iowa. In high school, she earned her CNA license and then worked in skilled nursing on and off for five years with thoughts of potentially pursuing a nursing career. After some exploration in college, Teri found her true passion lies in human psychology and behavior, and she received her Bachelor’s degree in Psychology and a minor in the Biological Basis of Behavior from the University of Pennsylvania. As Director of Operations at Tender Rose, Teri is responsible for managing and supporting the agency's leadership team and providing ongoing management of HR and operations policies, procedures and projects. In her free time, Teri enjoys running, hiking, singing, watching live music and writing.

Paula Marks
Paula Marks

Paula Marks

Director of Business Development

After leading the business development efforts for a prominent traditional home care agency for nearly four years, Paula Marks joined the Tender Rose team in 2016. As Tender Rose's Director of Business Development, Paula interfaces with the local community, referral sources, and families to educate them about securing the highest quality one-on-one dementia care possible through Tender Rose. Paula comes to her position from a long career devoted to helping others in both the public and private sectors. She holds Bachelor’s and Master’s degrees in Criminology from Simon Fraser University in Burnaby, British Columbia, Canada.

Sadaf Shafer
Sadaf Shafer

Sadaf Shafer

HR Generalist

Sadaf joined Tender Rose as the company’s HR Generalist, Payroll and Benefits Manager after spending more than eight years working in the construction industry as an HR Manager. She is responsible for providing human resources and benefits support to the agency’s more than 100 employees. Sadaf earned her Bachelor’s degree in Business Administration with a focus on Human Resources from San Jose State University.

Courtney Grover
Courtney Grover

Courtney Grover

Office Manager

Courtney is a Bay Area native and moved to San Francisco in 2002. After working in finance for thirteen years as an event planner and bookkeeper, Courtney was thrilled to bring her organizational prowess and big heart to the field of healthcare. She is responsible for managing Tender Rose’s invoicing, accounts payable, accounts receivable, and bookkeeping. In her free time, Courtney likes to read, travel, hike, and hang out with her husband and two nutty cats.

Francisco Trevizo
Francisco Trevizo

Francisco Trevizo

IT Manager

Francisco’s caregiving career started at an early age. He initially worked in a group home setting providing support to intellectually disabled clients and later helped participants in several behavioral modification day programs. In 2016, he decided to pursue caregiving with seniors living with dementia, and he joined Tender Rose as a Memory Care Professional (MCP). Passionate about technology, Francisco continued his studies in computer science while also working one-on-one with clients. In June of 2018, he was promoted to the role of IT Manager and currently manages Tender Rose's implementation and maintenance of the agency’s software programs and digital platforms. In Francisco’s free time, he enjoys taking his dog hiking, photography, and going to concerts and movies.

Pamela Raphel
Pamela Raphel

Pamela Raphel

Operations Specialist

Pamela joined Tender Rose in 2014 as the agency’s Office Manager and later served as the Director of Administration. In 2017, she left the company, moved cross-country with her husband, settled on the east coast, and had a baby boy the following year. Yearning to be back in the workforce while balancing the needs of a new baby, Pamela rejoined Tender Rose as Operations Specialist in 2018, working remotely from her home state of New Jersey. In her current role, Pamela supports the financial health of the agency by conducting regular audits and helping manage and track incoming and outgoing payments. Pamela earned her bachelor’s degree from Boston University and also holds a culinary degree from the International Culinary Center. In her free time, Pamela enjoys spending time with her family and dog, cooking, singing, and enjoying delicious food.

Erika Dunning
Erika Dunning

Erika Dunning

Scheduler

As Scheduler, Erika is responsible for every aspect of Tender Rose’s scheduling needs, including creating, managing, and maintaining monthly schedules as well as covering time-off requests and call-outs. She also helps to schedule New Hire Orientation (NHO) sessions to facilitate the onboarding of Memory Care Professionals.

Before leaving the Bay Area for Seattle to pursue her Bachelor’s degree, Erika’s career had centered around healthcare research. After graduating, she began working as a Scheduler for a traditional home care agency. In 2011, Erika returned to the Bay Area, newly married and with a young son; she found that caregiving offered the flexibility she needed as a working mom. After caregiving with several other home care agencies, Erika found Tender Rose; the agency’s vision and approach immediately resonated with her. In Erika’s words, “Working as an MCP with Tender Rose, I had all of the support I needed to provide excellent care to my clients and their families.” In 2018, Erika accepted a position as Scheduler with Tender Rose and now works with families and MCPs to create schedules that balance the needs of clients and their caregiving teams. In her free time, Erika enjoys hiking, vegetable gardening, and spending time with her family. 

Laisani Elo
Laisani Elo

Laisani Elo

Scheduler

As Scheduler, Laisani is responsible for every aspect of Tender Rose’s scheduling needs, including creating, managing, and maintaining monthly schedules as well as covering time-off requests and call-outs. She also helps to schedule New Hire Orientation (NHO) sessions to facilitate the onboarding of Memory Care Professionals.

Laisani left her job in finance with a major oil company to pursue a career in caregiving; she has since spent the better part of 14 years working with seniors in their homes and residential care facilities. Compelled by the company’s mission and values, Laisani joined Tender Rose in 2012 as a Memory Care Professional. She quickly learned that providing exceptional, person-centered care to clients with dementia dramatically improves their quality of life. In 2018, Laisani decided to apply her skills and understanding of dementia care and accepted a position as Scheduler with Tender Rose. When she’s not at work, Laisani enjoys traveling, hiking, snorkeling, reading, and spending time with family. 

Shanna Tolson
Shanna Tolson

Shanna Tolson

Scheduler

Shanna grew up in the small town of Arbuckle, about an hour north of Sacramento, and relocated to Santa Rosa with her husband in 2013. She was inspired to pursue a career in healthcare after watching her father receive expert clinical care as a cardiac patient. After receiving her certification as a Medical Assistant, Shanna worked as a Scheduler for Kaiser hospital and Sutter ER in Santa Rosa, managing the staffing of nurses, unit assistants, and respiratory therapists. Shanna joined Tender Rose in March 2019 as a Scheduler and is responsible for creating caregiving schedules that meet the needs of both clients and their Memory Care Professionals. When she’s not working, Shanna enjoys going to the beach, cooking, photography, and spending time with her husband and two children

Lucero Vazquez
Lucero Vazquez

Lucero Vazquez

Scheduler

At the age of ten, Lucero was called upon to help care for her grandmother who was living with dementia. This formative experience left a profound and lasting impact; Lucero always found joy in knowing she could bring a smile to her grandmother’s face and make her days a little bit brighter. Lucero later pursued caregiving and spent six years working with adults with disabilities, chronic illnesses, and dementia. After earning her CNA and HHA licenses, she worked her way up at a local retirement community, from Caregiver to Medication Manager to Office Manager. Lucero joined Tender Rose in 2019 as a Scheduler, excited to bring both her passion for dementia care and administrative acumen to the lives of caregivers, clients, and their families. When she’s not working, Lucero enjoys hiking, watching sports, going to concerts, singing karaoke with her family, and spending time with her daughter.

Nancy Marsili
Nancy Marsili

Nancy Marsili

Recruiter

Nancy was born and raised in Marin County and attended correspondence school for medical/dental assistance after graduating from high school. She worked in a private practice pediatric office for several years until the birth of her baby boy. After taking some time off to raise her son, Nancy spent seven years caring for her father who was living with dementia so that he could remain at home safely and with dignity. That experience inspired Nancy to shift her focus to caregiving for seniors through traditional home care agencies. She joined Tender Rose in 2013 as a Memory Care Professional (MCP) and was promoted to the role of Recruiter in 2018. When she’s not talking with candidates about caregiving opportunities with Tender Rose, Nancy enjoys going to the beach, dancing, being around animals (of all kinds), and spending time with her granddaughter.

Soraya Huertas
Soraya Huertas

Soraya Huertas

Recruiter

A Bay Area native, Soraya grew up surrounded by family and always felt a sense of responsibility when it came to caring for her elderly aunts and uncles. She embarked upon a corporate career in aviation and later worked as a loan officer for a mortgage company. However, after witnessing firsthand the importance of advocacy for vulnerable seniors, she saw an opportunity to make a positive impact through a career change. With an aim to do something more meaningful, Soraya returned to school to study psychology with a focus on geriatric care. She has since worked one-on-one with senior clients in their homes, in residential facilities, and as a hospice caregiver. She joined Tender Rose in 2019 as a Recruiter to help identify and interview prospective caregivers for the agency. In her free time, Soraya enjoys reading, spending time with family and cuddling her rescue animals (two cats and two dogs, to be precise).

Fransie Urbanozo-Seegmiller
Fransie Urbanozo-Seegmiller

Fransie Urbanozo-Seegmiller

Recruiter

Fransie knew from a very early age that she would devote her life to caring for others. Raised by her grandparents in her native Philippines, Fransie would often concoct herbal remedies in an effort to soothe her grandmother’s coughing spells stemming from severe asthma. Fransie later attended nursing school and relocated to the U.S. in 2013 with her sights set on a career in caregiving. She began working with elderly clients in their homes and residential care facilities, and she joined Tender Rose as a Memory Care Professional (MCP) in 2015. After spending more than three years working one-on-one with clients in the field, Fransie was promoted to the role of Recruiter in 2019, helping to identify and interview prospective caregivers for the agency. When she’s not working, Fransie enjoys singing, hiking, volunteering at church, and spending time with her husband and their new rescue puppy, “Zizi."

Taylor Wilson
Taylor Wilson

Taylor Wilson

On-Call Scheduler

Taylor joined Tender Rose as the On-Call Scheduler in 2018, working remotely from her hometown in rural Iowa. Prior to working for Tender Rose, Taylor spent nearly a decade in the hospitality and service industry where she worked in a variety of roles, including server, bartender, manager and event coordinator. When she's not working, Taylor enjoys spending time with her fiancé and her pets and keeps busy practicing yoga, hiking, and taking photographs.

Natalie Jones
Natalie Jones

Natalie Jones

Lead Care Coordinator

Natalie worked with seniors in facilities for seven years and has been working in home care for more than a decade; she originally joined Tender Rose as a Memory Care Professional (MCP) in 2013 and has been promoted steadily over the years. As a Lead Care Coordinator for Tender Rose, Natalie is responsible for monitoring and managing all aspects of her clients’ care needs. Natalie is a Certified Medical Assistant and Certified Nursing Assistant. Natalie realized early on that caring for seniors was her calling. She understands how one-on-one care can greatly improve a client’s care and life and has always enjoyed working with clients who have dementia. In her free time, Natalie enjoys swimming, gardening and spending time outdoors with her children and two dogs.

Debbie Cachapero
Debbie Cachapero

Debbie Cachapero

Lead Care Coordinator

During her teenage years, Debbie’s grandfather was diagnosed with Alzheimer’s disease. She helped care for her grandfather until he asked to return to the Philippines. At that time, Debbie decided to pursue nursing school at the American College of Nursing where she received her Licensed Vocational Training and then joined Tender Rose as a Memory Care Professional (MCP) in 2014 to work directly with individuals living with dementia. In her current role, as a Lead Care Coordinator for Tender Rose, Debbie is responsible for monitoring and managing all aspects of her clients’ care needs. In her spare time, Debbie enjoys reading Anthropology or Science Fiction-based literature, snowboarding, playing water polo, and playing the guitar or piano.

Mymila Koinyan
Mymila Koinyan

Mymila Koinyan

Care Coordinator

As a young teenager, Mymila helped care for her aunt who was diagnosed with Guillain- Barré syndrome, and later stepped in to support her grandmother who needed a lot of assistance. Those experiences helped shape Mymila’s career goals, and she realized that helping make someone’s life easier through skillful care is what she enjoyed doing. She joined Tender Rose as a Memory Care Professional (MCP) in 2016, and now in her role as Care Coordinator, Mymila manages the ongoing care needs of her clients, ranging from helping to start new cases to developing comprehensive care plans for caregivers to follow. When she’s not at work, Mymila enjoys spending time with her family and traveling.

Diana Herrera
Diana Herrera

Diana Herrera

Care Coordinator

Diana grew up in Fairfield, and her introduction to caregiving began when she enrolled in a program to obtain her CNA license. She realized that providing care directly to seniors was her passion, and shortly thereafter she started working at an assisted living facility as a Resident Assistant. She returned to school for LVN training, worked for several home health agencies, and then decided to put her full attention on seniors living with dementia and joined Tender Rose as a Memory Care Professional (MCP) in 2016. In her current role as a Care Coordinator, Diana manages the ongoing care needs of her clients, ranging from helping to start new cases to developing comprehensive care plans for caregivers to follow. When she’s not working with clients, Diana enjoys hiking, biking, spending time with family and exploring the Bay Area.

Colleen Hagan
Colleen Hagan

Colleen Hagan

Care Coordinator

Colleen has a rich and diverse professional background in science and healthcare. She originally studied biochemistry with her sights set on becoming a marine biologist. She later applied the skills she acquired in college to the pathology department at Massachusetts General Hospital where she was instrumental in determining diagnoses for cancer and kidney disease patients. After the birth of her three children, Colleen relocated to the SF Bay Area and several years later found her way to caregiving, appreciating the flexibility the schedule offered her as a mom. Colleen was promoted several times at the traditional home care agency where she worked, spanning roles in scheduling, marketing, and operations. She joined Tender Rose in 2016 as a Memory Care Professional (MCP) and was promoted to the role of Care Coordinator in 2019. When she’s not working with clients, Colleen enjoys embroidery, singing in her choir, learning to play the fiddle, and spending time with her children.