Our Team

At the heart of our exceptional care is our exceptional team.

We hire carefully, making sure that each new team member shares our belief that there’s more to life with dementia than simply surviving.

Every Memory Care Professional and administrative expert is dedicated to bringing joy and meaning to our clients’ lives. Our team of MCPs is over 100 people strong, backed by a full-time office staff that provides support around-the-clock:

Jim Kimzey

Founder & CEO

Jim Kimzey

Founder & CEO

Jim Kimzey is founder and CEO of Tender Rose Dementia Care Specialists, the nation’s only health services company exclusively dedicated to one-on-one dementia care. Before starting Tender Rose, Jim had more than 20 years of healthcare experience educating physicians, nurses and other caregivers on how to use new technologies for diagnosis and treatment of disease and to enhance patient safety. Jim holds a Bachelor's degree in economics and an MBA from Stanford University.

Teri Wilson

Vice President of Operations

Teri Wilson

Vice President of Operations

Teri grew up in a small town in Iowa. In high school, she earned her CNA license and then worked in skilled nursing on and off for five years with thoughts of potentially pursuing a nursing career. After some exploration in college, Teri found her true passion lies in human psychology and behavior, and she received her Bachelor’s degree in Psychology and a minor in the Biological Basis of Behavior from the University of Pennsylvania. As Vice President of Operations at Tender Rose, Teri is responsible for managing and supporting the agency's leadership team and providing ongoing management of HR and operations policies, procedures and projects. In her free time, Teri enjoys running, hiking, singing, watching live music and writing.

Karoline Silva

Vice President of Staffing

Karoline Silva

Vice President of Staffing

Karoline moved to the SF Bay Area from Brazil when she was ten years old and later studied at San Francisco State University, where she earned a Bachelor’s degree in Child and Adolescent Development, as well as a certificate in Human Resources Management. As Vice President of Staffing, Karoline leads our team of Staffing Managers, managing every aspect of the company’s hiring, staffing, and scheduling needs. Karoline describes herself as a very optimistic person who loves to make people laugh, and she spends most of her leisure time with her family, dancing, hiking or bike riding.

Amanda Denny

Vice President of Marketing

Amanda Denny

Vice President of Marketing

Amanda joined Tender Rose as the Director of Marketing & Communications in 2015 after spending more than fifteen years working in advertising, healthcare marketing, and dementia care communications. She is responsible for driving the agency’s marketing efforts to support business development and caregiver recruitment. Amanda earned her Bachelor’s degree in advertising from San Jose State University and spent part of her college career studying abroad at Oriel College in Oxford, England.

Paula Marks

Vice President of Care Partnerships

Paula Marks

Vice President of Care Partnerships

After leading the business development efforts for a prominent traditional home care agency for nearly four years, Paula Marks joined the Tender Rose team in 2016. As Tender Rose's Vice President of Care Partnerships, Paula interfaces with the local community, referral sources, and families to educate them about securing the highest quality one-on-one dementia care possible through Tender Rose. Paula comes to her position from a long career devoted to helping others in both the public and private sectors. She holds Bachelor’s and Master’s degrees in Criminology from Simon Fraser University in Burnaby, British Columbia, Canada.

Mike Ballesteros

Senior Director of Training

Mike Ballesteros

Senior Director of Training

After spending more than 25 years in clinical research and a variety of healthcare roles, Mike decided he wanted to provide care in a more hands-on and direct way, and he joined Tender Rose in 2012. Mike quickly demonstrated his keen understanding of the dementia disease process and how to meaningfully connect with clients living with dementia.

As Senior Director of Training and Education, Mike develops the curriculum for Tender Rose Academy, and he provides hands-on training to each of the agency’s Memory Care Professionals and client families who need additional support. Mike is a Teepa Snow PAC certified trainer and applies her Gems model when developing training programs. His goal is to help care providers truly understand the unique challenges their clients face in order to offer a higher quality of life through expert dementia care.

Sadaf Shafer

Director of Human Resources

Sadaf Shafer

Director of Human Resources

Sadaf joined Tender Rose as the company’s HR Generalist, Payroll and Benefits Manager after spending more than eight years working in the construction industry as an HR Manager. She is responsible for providing human resources and benefits support to the agency’s more than 100 employees. Sadaf earned her Bachelor’s degree in Business Administration with a focus on Human Resources from San Jose State University.

Eric Westien

Information Technology Manager

Eric Westien

Information Technology Manager

Eric joined Tender Rose in 2020 as the agency’s Information Technology Manager, and he brings two decades of technology experience to his role. Prior to Tender Rose, Eric supported the IT functions at companies across myriad sectors, including healthcare, biotech, and professional services. Eric hails from Salt Lake City, Utah, but he has called the Bay Area home for many years.

Eric holds a Bachelor of Science degree from the University of Utah and a Master’s degree in Management of Information Systems from Golden Gate University. He resides in San Francisco with his wife and daughter, and he enjoys spending time outdoors, engaged in activities like hiking, biking, soccer and camping.

Courtney Grover

Office Manager

Courtney Grover

Office Manager

Courtney is a Bay Area native and moved to San Francisco in 2002. After working in finance for thirteen years as an event planner and bookkeeper, Courtney was thrilled to bring her organizational prowess and big heart to the field of healthcare. She is responsible for managing Tender Rose’s invoicing, accounts payable, accounts receivable, and bookkeeping. In her free time, Courtney likes to read, travel, hike, and hang out with her husband and two nutty cats.

Javier Del Rosario

HR Coordinator/Payroll Administrator

Javier Del Rosario

HR Coordinator/Payroll Administrator

Javier was born in Santurce, Puerto Rico, but moved to the U.S. with his family when he was only six months old, initially settling in Tampa and moving to Sacramento a decade later. Early on in his career, Javier pursued computer science and even earned his EMT certification. He later transitioned to the hospitality industry, using his people skills to ensure world-class experiences for his guests. Javier spent four years at Cavallo Point Lodge in Sausalito and then several years managing the beverage department at Hornblower Cruises.
 
Working in hospitality for so many years connected Javier with people from all walks of life, so moving into an HR role was an obvious choice. Javier’s grandmother journeyed through the stages of dementia more than twenty years ago, and that experience made a profound impact on him. Compelled by the agency’s mission and focus, Javier joined Tender Rose as HR Coordinator/Payroll Administrator in November 2020. When he’s not working, Javier likes to practice Brazilian Jiujitsu, ride his mountain bike, and travel to new places.

Laisani Elo

HR Manager

Laisani Elo

HR Manager

Years ago, Laisani left her job in finance with a major oil company to pursue a career in caregiving; she spent the better part of 14 years working with seniors in their homes and residential care facilities to improve their quality of life. Compelled by the company’s mission and values, Laisani joined Tender Rose in 2012 as a Memory Care Professional. She quickly learned that providing exceptional, person-centered care to clients with dementia dramatically improves their quality of life.

In 2018, Laisani decided to apply her skills and understanding of dementia care and accepted a position as Scheduler with Tender Rose, and in 2020, Laisani transitioned to the role of HR Manager. In her current role, she works closely with the agency’s more than 100 Memory Care Professionals, offering ongoing guidance, support, and coaching. When she’s not at work, Laisani enjoys traveling, hiking, snorkeling, reading, and spending time with family. 

Lucero Vazquez

Lead Staffing Manager

Lucero Vazquez

Lead Staffing Manager

At the age of ten, Lucero was called upon to help care for her grandmother who was living with dementia. This formative experience left a profound and lasting impact; Lucero always found joy in knowing she could bring a smile to her grandmother’s face and make her days a little bit brighter. Lucero later pursued caregiving and spent six years working with adults with disabilities, chronic illnesses, and dementia. After earning her CNA and HHA licenses, she worked her way up at a local retirement community, from Caregiver to Medication Manager to Office Manager. Lucero joined Tender Rose in 2019 as a Staffing Manager, excited to bring both her passion for dementia care and administrative acumen to the lives of caregivers, clients, and their families. She has since been promoted to Lead Staffing Manager, providing oversight and support to a team of Staffing Managers. When she’s not working, Lucero enjoys hiking, watching sports, going to concerts, singing karaoke with her family, and spending time with her daughter.

Erika Dunning

Staffing Manager

Erika Dunning

Staffing Manager

Before leaving the Bay Area for Seattle to pursue her Bachelor’s degree, Erika’s career had centered around healthcare research. After graduating, she began working as a Scheduler for a traditional home care agency. In 2011, Erika returned to the Bay Area, newly married and with a young son; she found that caregiving offered the flexibility she needed as a working mom. After caregiving with several other home care agencies, Erika found Tender Rose; the agency’s vision and approach immediately resonated with her. In Erika’s words, “Working as an MCP with Tender Rose, I had all of the support I needed to provide excellent care to my clients and their families.” In 2018, Erika accepted a position as Staffing Manager with Tender Rose and now works with families and MCPs to create schedules that balance the needs of clients and their caregiving teams. In her free time, Erika enjoys hiking, vegetable gardening, and spending time with her family. 

Taylor Hanzlik-Conrad

Staffing Manager

Taylor Hanzlik-Conrad

Staffing Manager

Taylor joined Tender Rose as a Staffing Manager in 2018, working remotely from her hometown in rural Iowa and collaborating with families and MCPs to create schedules that balance the needs of clients and their caregiving teams. Prior to working for Tender Rose, Taylor spent nearly a decade in the hospitality and service industry where she worked in a variety of roles, including server, bartender, manager, and event coordinator. When she's not working, Taylor enjoys spending time with her husband and pets and keeps busy with practicing yoga, hiking, and taking photographs..

Juan Soto

Staffing Manager

Juan Soto

Staffing Manager

Juan was born and raised in the town of Chiclayo, in Peru. He earned his bachelor’s degree in business and has spent the past seven years working as office manager and scheduler for a home care agency in Cedar Rapids, Iowa. Juan joined Tender Rose as a staffing manager in 2021 after connecting with the agency’s mission of improving the quality of life for people with dementia. Making a difference in the community is something that is near and dear to Juan, and he’s grateful to be a part of that every day at Tender Rose. When he’s not working, Juan enjoys traveling and spending time with his wife and two dogs.
 

As Staffing Manager, Juan is responsible for every aspect of Tender Rose’s scheduling needs, including creating, managing, and maintaining monthly caregiving schedules as well as covering time-off requests and call-outs.

Deannie Trench

Staffing Manager

Deannie Trench

Staffing Manager

Deannie grew up in the small coastal town of Lucea, on the island of Jamaica. Her career has spanned work in the hospitality industry, as housekeeping supervisor at a beach resort in Florida, and scheduling for a home care company based in Tampa. She is currently taking courses toward her bachelor’s degree in health administration and earned her CNA license several years ago. Deannie joined Tender Rose in 2021 as a staffing manager after educating herself on the realities of how difficult daily life is for people living with dementia. She knew she wanted to be a part of the solution, and now she works with clients and caregivers to create balanced schedules based on preferences and fit. Deannie has dreams of owning a farm one day…after she gets over her fear of chickens.
 

As Staffing Manager, Deannie is responsible for every aspect of Tender Rose’s scheduling needs, including creating, managing, and maintaining monthly caregiving schedules as well as covering time-off requests and call-outs.

Ayana Henderson

Overnight Staffing Assistant

Ayana Henderson

Overnight Staffing Assistant

Ayana was born and raised on Long Island in New York. After graduating with undergraduate degrees in psychology and criminal justice, she moved to Maryland where she lived for six years. Ayana now calls Colorado home, and she is currently taking courses toward her master’s degree in education while working at night.
 
For the past 16 years, Ayana has worked in health care management and cherishes the opportunity she has to support our community's most vulnerable citizens. She joined Tender Rose in 2020 as an Overnight Staffing Assistant, helping to cover callouts or scheduling-related issues that arise outside of normal business hours. An avid traveler, Ayana has adventured around the world and met all sorts of interesting people along the way. At home, she has a dog named CooCoo and a cat named Gizmo who provide comfort, humor, and companionship.

Nancy Alvarez

Senior Recruiter

Nancy Alvarez

Senior Recruiter

A California native, Nancy was born and raised in Sonoma County. Her grandfather passed away from Alzheimer’s disease, so dementia has been near and dear to Nancy’s heart for a long time. She joined Tender Rose in 2020 as a Senior Recruiter, focused on finding top caregiving talent to support the agency’s clients.
 
Nancy holds a Bachelor’s degree in Business Administration and a Certificate in HR Management, both from Sonoma State University. When she’s not working, Nancy enjoys reading, watching documentaries, riding bikes and cooking with her family.

Natalie Jones

Director of Care Coordination

Natalie Jones

Director of Care Coordination

Natalie worked with seniors in facilities for seven years and has been working in the home care industry for more than a decade. She originally joined Tender Rose as a Memory Care Professional (MCP) in 2013 and has been promoted steadily over the years. As a Director of Care Coordination for Tender Rose, Natalie is responsible for monitoring and managing all aspects of her clients’ care needs, as well as supporting a team of Care Coordinators in the field. Natalie is a Certified Medical Assistant and Certified Nursing Assistant. Natalie realized early on that caring for seniors was her calling. She understands how one-on-one care can greatly improve a client’s care and life and has always enjoyed working with clients who have dementia. In her free time, Natalie enjoys swimming, gardening, and spending time outdoors with her children and two dogs.

Debbie C. Lai

Director of Care Operations

Debbie C. Lai

Director of Care Operations

During her teenage years, Debbie’s grandfather was diagnosed with Alzheimer’s disease. She helped care for her grandfather until he asked to return to the Philippines. At that time, Debbie decided to pursue nursing school at the American College of Nursing where she received her Licensed Vocational Training and then joined Tender Rose as a Memory Care Professional (MCP) in 2014 to work directly with individuals living with dementia. In her current role, as Director of Care Operations for Tender Rose, Debbie is responsible for managing and optimizing operations within the care management department. In her spare time, Debbie enjoys reading Anthropology or Science Fiction-based literature, snowboarding, playing water polo, and playing the guitar or piano.

Colleen Hagan

Director of Care Coordination

Colleen Hagan

Director of Care Coordination

Colleen has a rich and diverse professional background in science and healthcare. She originally studied biochemistry with her sights set on becoming a marine biologist. She later applied the skills she acquired in college to the pathology department at Massachusetts General Hospital where she was instrumental in determining diagnoses for cancer and kidney disease patients. After the birth of her three children, Colleen relocated to the SF Bay Area and several years later found her way to caregiving, appreciating the flexibility the schedule offered her as a mom. Colleen was promoted several times at the traditional home care agency where she worked, spanning roles in scheduling, marketing, and operations. She joined Tender Rose in 2016 as a Memory Care Professional (MCP), she was promoted to the role of Care Coordinator in 2019, and promoted again to the role of Director of Care Coordination in early 2021. When she’s not working with clients, Colleen enjoys embroidery, singing in her choir, learning to play the fiddle, and spending time with her children.

Mila Koinyan

Care Coordinator

Mila Koinyan

Care Coordinator

As a young teenager, Mila helped care for her aunt who was diagnosed with Guillain- Barré syndrome, and later stepped in to support her grandmother who needed a lot of assistance. Those experiences helped shape Mila’s career goals, and she realized that helping make someone’s life easier through skillful care is what she enjoyed doing. She joined Tender Rose as a Memory Care Professional (MCP) in 2016, and now in her role as Care Coordinator, Mila manages the ongoing care needs of her clients, ranging from helping to start new cases to developing comprehensive care plans for caregivers to follow. When she’s not at work, Mila enjoys spending time with her family and traveling.

Diana Herrera

Care Coordinator

Diana Herrera

Care Coordinator

Diana grew up in Fairfield, and her introduction to caregiving began when she enrolled in a program to obtain her CNA license. She realized that providing care directly to seniors was her passion, and shortly thereafter she started working at an assisted living facility as a Resident Assistant. She returned to school for LVN training, worked for several home health agencies, and then decided to put her full attention on seniors living with dementia and joined Tender Rose as a Memory Care Professional (MCP) in 2016. In her current role as a Care Coordinator, Diana manages the ongoing care needs of her clients, ranging from helping to start new cases to developing comprehensive care plans for caregivers to follow. When she’s not working with clients, Diana enjoys hiking, biking, spending time with family and exploring the Bay Area.

Claudia San Juan Alzaga

Care Coordinator

Claudia San Juan Alzaga

Care Coordinator

In Claudia's native hometown of Mexico City, Mexico, she spent her days teaching English and Spanish to students from all walks of life. When she moved to Reno in 2011, Claudia started caring for a quadriplegic client and realized she had found her calling in caregiving. She later settled in Northern California with her husband, where she continued to care for senior clients in their homes while completing coursework toward her nursing degree. Claudia found her way to Tender Rose in 2017 and worked as a Memory Care Professional for two years before being promoted to the role of Care Coordinator. In her free time, Claudia enjoys going for long drives, nature walks and spending time with her husband, cat, and dog.

Oana Tamas

Care Coordinator

Oana Tamas

Care Coordinator

Oana was born in Romania, but spent her formative years in San Leandro and now calls the Bay Area home. Her grandmother was diagnosed with Parkinson’s disease and dementia and after sustaining a stroke that rendered her paralyzed, and Oana helped care for her for 12 years until her passing. She joined Tender Rose in 2018 as a Memory Care Professional (MCP) and was promoted to the role of Assistant Care Coordinator in the summer of 2020. In early 2021, Oana was promoted again, to the role of Care Coordinator. Oana is now a member of the care management team, which includes providing oversight and care planning for current clients and starting cases with new Tender Rose clients.
 
Oana holds a Bachelor’s degree in Criminal Justice and also completed a Residential Care for the Elderly (RCFE) certification. An avid traveler, Oana chooses a new destination to visit each year. Oana is very family-oriented and loves spending time with her relatives and her little Yorkie, Smokey.