At the heart of our exceptional care is our exceptional team.

Natalie has been a dedicated leader at Tender Rose for over a decade, beginning her journey as a Memory Care Professional providing direct care. She has since advanced through a series of leadership roles, including Care Coordinator, Lead Care Coordinator, and Director of Care Coordination, before becoming General Manager.

Natalie’s gift for this work grew from caring for her own loved ones, transforming a deeply personal experience into a professional calling. Her passion for concierge Dementia care is matched by her resilience and commitment to creating tailored, meaningful experiences for each client and family. She leads with empathy, expertise, and an unwavering vision for excellence. Natalie ensures Tender Rose remains a place where clients and care teams alike can thrive.

After spending more than 25 years in clinical research and a variety of healthcare roles, Mike decided he wanted to provide care in a more hands-on and direct way, and he joined Tender Rose in 2012. Mike quickly demonstrated his keen understanding of the dementia disease process and how to meaningfully connect with clients living with dementia.

As Senior Director of Training and Education, Mike develops the curriculum for Tender Rose Academy, and he provides hands-on training to each of the agency’s Memory Care Professionals and client families who need additional support. Mike is a Teepa Snow PAC certified trainer and applies her Gems model when developing training programs. His goal is to help care providers truly understand the unique challenges their clients face in order to offer a higher quality of life through expert dementia care.

At the age of ten, Lucero was called upon to help care for her grandmother who was living with dementia. This formative experience left a profound and lasting impact; Lucero always found joy in knowing she could bring a smile to her grandmother’s face and make her days a little bit brighter. Lucero later pursued caregiving and spent six years working with adults with disabilities, chronic illnesses, and dementia. After earning her CNA and HHA licenses, she worked her way up at a local retirement community, from Caregiver to Medication Manager to Office Manager. Lucero joined Tender Rose in 2019 as a Staffing Manager, excited to bring both her passion for dementia care and administrative acumen to the lives of caregivers, clients, and their families. She has since been promoted to Lead Staffing Manager, providing oversight and support to a team of Staffing Managers. When she’s not working, Lucero enjoys hiking, watching sports, going to concerts, singing karaoke with her family, and spending time with her daughter.

Mila’s passion for caregiving began early in life. As a young teenager, she helped care for her aunt who was diagnosed with Guillain-Barré syndrome, and later supported her grandmother when she needed extensive assistance. These formative experiences inspired Mila to pursue a career centered around compassionate, skillful care.

She joined Tender Rose in 2016 as a Memory Care Professional (MCP), and by 2017, she advanced to the role of Care Coordinator. Her dedication, leadership, and deep understanding of person-centered care allowed her to thrive in this position and eventually step into the role of Director of Care Coordination in 2025.

Mila is known for her resilience and passion in managing both her team and client's evolving needs. She ensures each family receives a concierge-level care experience, personalized, thoughtful, and consistently excellent.

In Claudia's native hometown of Mexico City, Mexico, she spent her days teaching English and Spanish to students from all walks of life. When she moved to Reno in 2011, Claudia started caring for a quadriplegic client and realized she had found her calling in caregiving. She later settled in Northern California with her husband, where she continued to care for senior clients in their homes while completing coursework toward her nursing degree. Claudia found her way to Tender Rose in 2017 and worked as a Memory Care Professional for two years before being promoted to the role of Care Coordinator. In her free time, Claudia enjoys going for long drives, nature walks and spending time with her husband, cat, and dog.

Jennifer is originally from Northern Indiana where she grew up on a small farm with her parents and younger sister. When her grandmother needed help to remain at home independently, Jennifer and her family stepped up to offer hands-on support. This experience profoundly impacted Jennifer, and she knew then that her mission was to impact others’ lives through her work. 

Jennifer earned her associate’s degree in human services and relocated to Southern Illinois to pursue a career in healthcare, working in the medical records department of a hospital, and as a caregiver with clients in their homes. Through her work with seniors, Jennifer has learned and embraced the Alzheimer’s GEMS approach by dementia expert Teepa Snow, the foundation of Tender Rose’s training program. The core values of Tender Rose inspired and resonated with Jennifer, and she joined the company as a Staffing Manager in 2021. In her free time, Jennifer enjoys spending time outdoors, painting, drawing, and going hiking and camping with her partner. 

Chasity came to Tender Rose with over five years of Customer Service Experience to work as one of our Overnight Staffing Assistants and now works as a Staffing Manager.  Chasity has excellent attention to detail, works well in teams and her documentation is flawless. 

Caroline comes to Tender Rose with over seven years of Home Care experience and performance management experience.

Caroline earned a Bachelor's Degree in Health Care Management from Southern New Hampshire University.