Our Team
We hire carefully, making sure that each new team member shares our belief that there’s more to life with dementia than simply surviving.
Every Memory Care Professional and administrative expert is dedicated to bringing joy and meaning to our clients’ lives. Our team of MCPs is over 100 people strong, backed by a full-time office staff that provides support around-the-clock:
General Manager
General Manager
Our General Manager, Karoline Silva has been with Tender Rose for close to ten years and has been instrumental in the growth of the company. She is overseeing day-to-day operations for all of our Bay Area offices. Karoline studied at San Francisco State University, where she earned a Bachelor’s degree in Child and Adolescent Development, as well as a certificate in Human Resources Management. Karoline describes herself as a very optimistic person who loves to make people laugh, and she spends most of her leisure time with her family, dancing, hiking, or bike riding.
Senior Director of Training
Senior Director of Training
After spending more than 25 years in clinical research and a variety of healthcare roles, Mike decided he wanted to provide care in a more hands-on and direct way, and he joined Tender Rose in 2012. Mike quickly demonstrated his keen understanding of the dementia disease process and how to meaningfully connect with clients living with dementia.
As Senior Director of Training and Education, Mike develops the curriculum for Tender Rose Academy, and he provides hands-on training to each of the agency’s Memory Care Professionals and client families who need additional support. Mike is a Teepa Snow PAC certified trainer and applies her Gems model when developing training programs. His goal is to help care providers truly understand the unique challenges their clients face in order to offer a higher quality of life through expert dementia care.
Director of Care Coordination
Director of Care Coordination
Natalie worked with seniors in facilities for seven years and has been working in the home care industry for more than a decade. She originally joined Tender Rose as a Memory Care Professional (MCP) in 2013 and has been promoted steadily over the years. As a Director of Care Coordination for Tender Rose, Natalie is responsible for monitoring and managing all aspects of her clients’ care needs, as well as supporting a team of Care Coordinators in the field. Natalie is a Certified Medical Assistant and Certified Nursing Assistant. Natalie realized early on that caring for seniors was her calling. She understands how one-on-one care can greatly improve a client’s care and life and has always enjoyed working with clients who have dementia. In her free time, Natalie enjoys swimming, gardening, and spending time outdoors with her children and two dogs.
Lead Staffing Manager
Lead Staffing Manager
At the age of ten, Lucero was called upon to help care for her grandmother who was living with dementia. This formative experience left a profound and lasting impact; Lucero always found joy in knowing she could bring a smile to her grandmother’s face and make her days a little bit brighter. Lucero later pursued caregiving and spent six years working with adults with disabilities, chronic illnesses, and dementia. After earning her CNA and HHA licenses, she worked her way up at a local retirement community, from Caregiver to Medication Manager to Office Manager. Lucero joined Tender Rose in 2019 as a Staffing Manager, excited to bring both her passion for dementia care and administrative acumen to the lives of caregivers, clients, and their families. She has since been promoted to Lead Staffing Manager, providing oversight and support to a team of Staffing Managers. When she’s not working, Lucero enjoys hiking, watching sports, going to concerts, singing karaoke with her family, and spending time with her daughter.
Care Coordinator
Care Coordinator
As a young teenager, Mila helped care for her aunt who was diagnosed with Guillain- Barré syndrome, and later stepped in to support her grandmother who needed a lot of assistance. Those experiences helped shape Mila’s career goals, and she realized that helping make someone’s life easier through skillful care is what she enjoyed doing. She joined Tender Rose as a Memory Care Professional (MCP) in 2016, and now in her role as Care Coordinator, Mila manages the ongoing care needs of her clients, ranging from helping to start new cases to developing comprehensive care plans for caregivers to follow. When she’s not at work, Mila enjoys spending time with her family and traveling.
Care Coordinator
Care Coordinator
In Claudia's native hometown of Mexico City, Mexico, she spent her days teaching English and Spanish to students from all walks of life. When she moved to Reno in 2011, Claudia started caring for a quadriplegic client and realized she had found her calling in caregiving. She later settled in Northern California with her husband, where she continued to care for senior clients in their homes while completing coursework toward her nursing degree. Claudia found her way to Tender Rose in 2017 and worked as a Memory Care Professional for two years before being promoted to the role of Care Coordinator. In her free time, Claudia enjoys going for long drives, nature walks and spending time with her husband, cat, and dog.
Staffing Manager
Staffing Manager
Jennifer is originally from Northern Indiana where she grew up on a small farm with her parents and younger sister. When her grandmother needed help to remain at home independently, Jennifer and her family stepped up to offer hands-on support. This experience profoundly impacted Jennifer, and she knew then that her mission was to impact others’ lives through her work.
Jennifer earned her associate’s degree in human services and relocated to Southern Illinois to pursue a career in healthcare, working in the medical records department of a hospital, and as a caregiver with clients in their homes. Through her work with seniors, Jennifer has learned and embraced the Alzheimer’s GEMS approach by dementia expert Teepa Snow, the foundation of Tender Rose’s training program. The core values of Tender Rose inspired and resonated with Jennifer, and she joined the company as a Staffing Manager in 2021. In her free time, Jennifer enjoys spending time outdoors, painting, drawing, and going hiking and camping with her partner.
Staffing Manager
Staffing Manager
Staffing Manager
Staffing Manager
Overnight Staffing Assistant
Overnight Staffing Assistant
As Staffing Manager, Deannie is responsible for every aspect of Tender Rose’s scheduling needs, including creating, managing, and maintaining monthly caregiving schedules as well as covering time-off requests and call-outs.
Employee Experience Manager
Employee Experience Manager
Caroline comes to Tender Rose with over seven years of Home Care experience and performance management experience.
Caroline earned a Bachelor's Degree in Health Care Management from Southern New Hampshire University.
Care Success Manager
Care Success Manager
Courtney is a Bay Area native and moved to San Francisco in 2002. After working in finance for thirteen years as an event planner and bookkeeper, Courtney was thrilled to bring her organizational prowess and big heart to the field of healthcare. She is responsible for managing the onboarding of new clients and making sure their experience with Tender Rose is nothing but excellent. In her free time, Courtney likes to read, travel, hike, and hang out with her husband and two nutty cats.
Senior Recruiter
Senior Recruiter