Our Approach

Who was your loved one before they had dementia?

Did they like gardening? Opera? Baseball? Did they socialize, read, cook? What made them happy? What gave them purpose? Those are the same things that can bring joy again—if you know how to rekindle them.

At Tender Rose, we focus on the person behind the disease. We help them engage in life again—rediscovering those things that bring joy, meaning, and dignity—while avoiding anger and anxiety triggers.


Our unique approach is called Care in Full Bloom.

We developed Care in Full Bloom by adapting the Alzheimer’s Association’s best practice guidelines to person-centered, activity-based care at home. Over time, Care in Full Bloom has evolved to include other best practices from the Lewy Body Dementia Association, the Association for Frontotemporal Degeneration, leading clinicians, and our own client experience.


With Care in Full Bloom, every day can be a good day.

Unlike traditional agencies, which tend to provide task-oriented care, Tender Rose focuses on meaningful, individualized care. Our Memory Care Professionals (MCPs) are trained to create activities that engage our clients’ abilities in six key areas:

  • Social
  • Emotional
  • Physical
  • Nutritional
  • Intellectual
  • Spiritual

It isn’t a quick fix. It requires training, patience, and passion. But it works. Our MCPs are up to date on dementia-care best practices, new techniques, and advances. They understand what type and level of support an individual requires on their dementia journey. And because that journey is constantly changing, our MCPs know how to anticipate what’s around the next corner.

Working with a support team, each MCP uses Care in Full Bloom to improve their client’s mood and quality of life. Together, we work to make every day a good day for people with dementia.