# Tender Rose Dementia Care Specialists > Tender Rose is the only in-home care agency working exclusively with people living with dementia. Founded in 2009, Tender Rose provides expert, one-on-one care at home for people with dementia in the Greater San Francisco Bay Area, using a proprietary approach called Care in Full Bloom. Tender Rose was founded by Jim Kimzey in 2009 while caring for his own mother with Alzheimer's. By keeping focus exclusively on dementia, Tender Rose has honed deep expertise helping families navigate every stage of the disease — from mild cognitive impairment through end-stage dementia. The agency employs a team of over 100 highly trained Memory Care Professionals (MCPs), each matched carefully to clients, backed by a full office team available 24/7. Tagline: "Make every day a good day." Contact: (415) 888-9239 | Crisis line: (415) 888-9239 Website: https://www.tenderrose.com Get in touch: https://www.tenderrose.com/get-in-touch ## About Tender Rose URL: https://www.tenderrose.com/about Title: About | Tender Rose Dementia Care Specialists Description: Tender Rose is the Bay Area's premier home care agency for seniors with dementia. Tender Rose was established in 2009 when founder Jim Kimzey was caring for his own mother with Alzheimer's. Realizing there was no specialized dementia care provider, he built one. Today, Tender Rose is the only in-home care provider working exclusively with people living with dementia. By keeping focus narrow, the agency has honed expertise and helps hundreds of families navigate every stage of the disease. Key facts: - Founded 2009 by Jim Kimzey - 100+ highly trained Memory Care Professionals (MCPs) - Serves the Greater San Francisco Bay Area - Only in-home care agency exclusively for dementia clients - 24/7 concierge support — real people, not answering services - Each client assigned a dedicated Care Coordinator and Scheduler - Proprietary approach: Care in Full Bloom - [Our Story](https://www.tenderrose.com/about/our-story) — Founded with a clear mission: improve quality of life for people living with dementia through personalized, dignified, emotionally supportive care. - [Our Approach](https://www.tenderrose.com/about/our-approach) — Care in Full Bloom: person-centered, activity-based dementia care engaging clients across six domains. - [Our Philosophy](https://www.tenderrose.com/about/our-philosophy) — Treat people, not just symptoms. Encompass heart and soul, rekindle interests and passions. - [Our Team](https://www.tenderrose.com/about/our-team) — 100+ MCPs backed by office leadership including General Manager Natalie Jones, Senior Director of Training Mike Ballesteros, and Director of Care Coordination Mila Koinyan. ## Care in Full Bloom — Tender Rose's Approach URL: https://www.tenderrose.com/about/our-approach Description: Tender Rose's proprietary, activity-based approach to dementia care. Care in Full Bloom was developed by adapting the Alzheimer's Association's best practice guidelines to person-centered, activity-based home care. It has evolved to incorporate best practices from the Lewy Body Dementia Association, the Association for Frontotemporal Degeneration, and Tender Rose's own client experience. The approach asks: Who was your loved one before dementia? What brought them joy — gardening, music, cooking, socializing? Care in Full Bloom rekindles those passions while avoiding anger and anxiety triggers. MCPs are trained to create activities engaging clients in six key areas: 1. Social — Meaningful interaction, community connection, social calendars 2. Emotional — Compassionate presence, mood management, relationship building 3. Physical — Movement, exercise, outings appropriate to ability 4. Nutritional — Meal planning, healthy eating, monitoring fiber/liquid intake 5. Intellectual — Cognitive engagement, hobbies, stimulating activities 6. Spiritual — Purpose, meaning, identity, connection to what matters most Unlike traditional agencies focused on task-oriented care, Tender Rose focuses on individualized, relationship-based care. MCPs stay current on dementia-care best practices, new techniques, and advances. ## Our Philosophy URL: https://www.tenderrose.com/about/our-philosophy At Tender Rose, we treat people, not just symptoms. Our philosophy extends beyond physical care to encompass heart and soul — rekindling loved ones' interests and passions. Core beliefs: - Dementia is a journey; needs evolve and we evolve with them - Every person with dementia can experience joy, comfort, and meaning — even in the most severe stages - Quality of life depends on quality of relationships - Proactive care anticipates issues before they become crises - Families can be as involved — or as hands-off — as they choose "Each person with dementia has unique abilities and care needs that change over time. However, even when the disease is most severe, they can experience joy, comfort, and meaning in life." ## Services URL: https://www.tenderrose.com/services Description: Expert, one-on-one dementia care scalable from 8–24 hours/day, covering the full spectrum of the disease. Tender Rose provides anywhere from 8–24 hours of care per day. Services can be combined and scaled as the client's needs and abilities change. No long-term contract is required. All care is built on the Care in Full Bloom philosophy. ### Personal Assistant URL: https://www.tenderrose.com/services/personal-assistant Description: Early-stage dementia support — daily prompts, social calendar management, errands, driving. For clients in early-stage dementia who don't yet need 24/7 care. MCPs function as skilled personal assistants: - Cooking and meal planning - Health and wellness support - Organizing and project management - Maintaining social calendars - Arranging travel and vacations - Cognitive support - Driving and escorting to events - Booking appointments - Shopping and errands ### Companion Care URL: https://www.tenderrose.com/services/companion-care Description: Mild to moderate dementia — activities, outings, household support, medication reminders. For clients with mild cognitive impairment through moderate dementia. The MCP functions more as a friend and social companion than a traditional caregiver, focusing on: - Hobbies — pursuing passions and interests from before diagnosis - Cooking — planning, shopping, and preparing healthy meals - Cleaning — household chores to keep the home safe - Medication reminders — correct timing, recording concerns - Entertaining — outings, transportation to social events, community connection ### Personal Care URL: https://www.tenderrose.com/services/personal-care Description: Full assistance with activities of daily living — bathing, dressing, toileting, eating, transfers. When a client can no longer independently perform daily activities. Personal Care maintains dignity while assisting with: - Bathing — privacy, safety, hygiene - Dressing — encouraging independence, assisting when needed - Toileting — from timed schedules to full incontinence management; catheter/colostomy care - Eating — healthy balanced meals, monitoring fiber and liquid intake - Transferring — bed to wheelchair and other transfers to prevent bed sores and muscle atrophy ### Dementia Home Care URL: https://www.tenderrose.com/services/dementia-home-care Description: In-home care for clients needing 8+ hours/day over a month or longer. Comprehensive in-home care for people with dementia who need substantial, ongoing support. Includes both Companion Care and Personal Care levels. Features an upfront thorough assessment and individualized care plan, careful MCP matching, and ongoing coaching, training, and shadowing for backup MCPs. Investment note: Tender Rose pays MCPs higher wages than traditional agencies to hire and retain the best people — pricing reflects this. The upfront assessment investment reduces care resistance, mitigates challenging behaviors, and restores peace and harmony. ### Couples Care URL: https://www.tenderrose.com/services/couples-care Description: Specialized care for couples where one or both partners have dementia. For situations where both partners have dementia, each is at a different stage, or one has dementia and the other doesn't. Couples Care MCPs manage the often vastly different needs of both spouses, act as a buffer when spouses are agitating each other, and maintain the health of the relationship alongside the health of each individual. ### In-Facility Care URL: https://www.tenderrose.com/services/in-facility-care Description: One-on-one dementia care within assisted living or memory care facilities. When transition to a facility is necessary, Tender Rose continues care within that setting. MCPs provide 24/7 one-on-one support to protect other residents, prevent eviction from assisted living, and delay or avoid transfer to memory care. Often called when a client's challenging behaviors threaten their status at a facility. ### Services for Senior Facilities URL: https://www.tenderrose.com/services/services-for-senior-facilities Description: Rescue Care, Sundowners Care, and Transition Care for people with dementia in senior facilities. - Rescue Care — When challenging behaviors threaten a client's residential status, MCPs stabilize the situation and work ongoing to maximize quality of life - Sundowners Care — Targeted support during late-afternoon and evening agitation periods - Transition Care — Support during moves between care settings ### Crisis Intervention URL: https://www.tenderrose.com/crisis-intervention Description: Rapid deployment of highly skilled MCPs for escalated dementia care crises. Crisis line: (415) 888-9239 When a situation reaches a breaking point — broken bone, aggressive behavior, refusal of care — the crisis intervention team deploys one-on-one care in the home, hospital, or residential community. Mission: stabilize the situation so everyone can breathe, then determine the best long-term plan. ## Types of Dementia URL: https://www.tenderrose.com/types-of-dementia Description: Alzheimer's, Vascular, Lewy Body, Frontotemporal, and Parkinson's Disease Dementia. Tender Rose has specialized in dementia care since 2009, developing specific, customized care plans for each type: Alzheimer's Disease — Most common form. Amyloid plaques and tau tangles. Memory loss disrupts daily life; difficulty planning, following recipes, and completing familiar tasks. 5M+ Americans affected; sixth leading cause of death in the US. Vascular Dementia — Second most common in people 65+. Caused by small strokes stopping blood flow to the brain. Symptoms vary by location of brain damage — difficulty with daily tasks, word-finding, personality changes, eventually severe memory loss, delusions, hallucinations. Lewy Body Dementia (LBD) — ~1.4 million US cases. Abnormal protein deposits in nerve cells. Often misdiagnosed as Alzheimer's or schizophrenia. Physical, cognitive, behavioral symptoms plus autonomic dysfunction. Can cause hallucinations, agitation, violence. Frontotemporal Dementia (FTD) — Most common dementia in people under 60. Affects frontal and temporal lobes. Impacts behavior, language, emotion, and decision-making more than memory. Progressive, often misdiagnosed. Can cause outrageous social behavior, impulsivity, verbal and physical difficulties. Parkinson's Disease Dementia — Motor and cognitive impairment combined. Diagnosed when cognitive symptoms develop 1+ year after motor symptoms. Includes difficulty with problem-solving, memory, mood, muffled speech, paranoid delusions, hallucinations. ## Who We Help URL: https://www.tenderrose.com/who-we-help Description: Family members, healthcare providers, geriatric care managers, professional caregivers, home care agencies. Tender Rose works with families seeking long-term care solutions — typically 6 months to 5 or more years. Clients stay at home for as long as possible; Tender Rose also supports those in facilities. - [Family Members](https://www.tenderrose.com/who-we-help/family-members) — Person-centered, activity-based care that engages clients in meaningful activities, handles household logistics, and gives families peace of mind. - [Health Care Providers](https://www.tenderrose.com/who-we-help/health-care-providers) — A third category beyond traditional home care and assisted living. Specialists who ensure medications are taken correctly and communicate reliable data to care teams. - [Geriatric Care Managers](https://www.tenderrose.com/who-we-help/geriatric-care-managers) — Reliable, well-matched MCPs; schedules published a month at a time; biweekly conference calls; iPads in every client home; online shift reports. - [Professional Caregivers](https://www.tenderrose.com/who-we-help/professional-caregivers) — Training, support, and specialist resources for professional caregivers working with dementia clients. - [Home Care Agencies](https://www.tenderrose.com/who-we-help/home-care-agencies) — Dementia care expertise and referral support for agencies handling complex dementia cases. - [Alzheimer's Association Partner](https://www.tenderrose.com/who-we-help/alzheimers-association) — Tender Rose partners with the Alzheimer's Association and adapts their best practice guidelines into Care in Full Bloom. ## The Team URL: https://www.tenderrose.com/about/our-team Natalie Jones — General Manager Over a decade at Tender Rose, starting as an MCP providing direct care. Advanced through Care Coordinator, Lead Care Coordinator, and Director of Care Coordination. Personal experience caring for loved ones. Leads with empathy, expertise, and commitment to concierge dementia care. Mike Ballesteros — Senior Director of Training 25+ years in clinical research and healthcare. Joined Tender Rose in 2012. Develops curriculum for Tender Rose Academy. Teepa Snow PAC certified trainer who applies the Gems model in all training programs. Lucero Solorio — Lead Staffing Manager Started caring for her grandmother with dementia at age 10. Six years working with adults with disabilities and dementia. CNA and HHA licensed. Joined Tender Rose in 2019. Mila Koinyan — Director of Care Coordination Joined Tender Rose in 2016 as an MCP, advanced to Care Coordinator in 2017 and Director of Care Coordination in 2025. Known for resilience and passion in managing client and team needs. Claudia San Juan Alzaga — Care Coordinator Joined Tender Rose in 2017 as an MCP, promoted to Care Coordinator after two years. Jennifer Hodupp — Staffing Manager Trained in Teepa Snow's Alzheimer's GEMS approach. Joined Tender Rose in 2021. ## FAQs URL: https://www.tenderrose.com/faqs What is included in the hourly rate? One-on-one MCP care; dedicated Care Coordinator; dedicated Scheduler (max 15 clients each); 24/7 support; assessments; care plan development; MCP training on the care plan; ongoing coaching, training, and shadowing for backup MCPs. Will MCPs prepare meals? Yes — grocery shopping, meal planning, preparation, cooking, and cleanup are all included. Do I need to manage scheduling? No. Schedulers handle all scheduling, cover call-outs, and email bios of covering MCPs when there are last-minute changes. Can the MCP accompany clients on outings? Yes — museums, symphony performances, galas, dance classes, and even domestic and international vacations. MCPs can also give families privacy and stay home if preferred. Can MCPs take clients to nail salons, shopping, restaurants, exercise classes? Yes. Outings are central to Care in Full Bloom. Every care plan includes a list of favorite outings and ongoing leisure appointments. Do I need to handle medication pickups and supplies? Only if you choose to. Care Coordinators can handle medication refills, supply ordering, appointment setting, and sharing follow-up notes. ## Tender Rose Academy URL: https://www.tenderrose.com/education Description: Leading-edge dementia care training for families, caregivers, and professionals. Tender Rose Academy provides education, tools, and techniques to anyone supporting a person with dementia — not just agency staff. Programs include: - [Video Library](https://www.tenderrose.com/education/video-library) — Educational videos on dementia care topics - [Workshops & Training Sessions](https://www.tenderrose.com/education/workshops) — Live and recorded sessions on dementia care - [Custom Training Solutions](https://www.tenderrose.com/education/custom-training-solutions) — Tailored training programs for organizations and facilities - [Commendations](https://www.tenderrose.com/education/commendations) — Recognition of exceptional dementia care practice Academy Director: Mike Ballesteros, Teepa Snow PAC certified trainer ## Resources URL: https://www.tenderrose.com/dementia-resources Tender Rose shares its knowledge through printable resources, e-books, and a blog covering topics including: Aggression, Alcohol-Induced Dementia, Alzheimer's, Ambiguous Loss, Anosognosia, Anticipatory Grief, Anxiety, Best Practice Dementia Care, Care Planning, Caregiver Burnout, Challenging Behaviors, Communication, Confabulation, Confusion, COVID-19, Delirium, Delusions, Early Stage Dementia, Elopement, Emergency Planning, Emotional Memory, Family Dynamics, Financial Support, Frontotemporal Dementia, Going Home, Habilitation Therapy, Late Stage Dementia, Lewy Body Dementia, Person-Centered Care, Refusal of Care, Sundowning, Support Groups, Suspicion, Technology, Therapeutic Lying/Storytelling, Validation Therapy, Wandering, Wernicke-Korsakoff Syndrome. ### E-Books - [8 Steps to Overcome Refusal of Care](https://www.tenderrose.com/e-books/8-steps-to-overcome-refusal-of-care) - [Best Practice Guidelines: Memory Care at Home](https://www.tenderrose.com/e-books/best-practice-guidelines-memory-care-at-home) ### Printable Resources - [10 Questions to Ask When Choosing a Dementia Home Care Provider](https://www.tenderrose.com/printable-resources/10-questions-to-ask-when-choosing-a-dementia-home-care-provider) - [What is Person-Centered, Activity-Based Care for Dementia](https://www.tenderrose.com/printable-resources/what-is-person-centered-activity-based-care-for-dementia) - [11 Compelling Reasons to Become a Memory Care Professional](https://www.tenderrose.com/printable-resources/11-reasons-you-should-become-a-memory-care-professional-for-tender-rose) - [Every Day Can Be a Good Day with Tender Rose](https://www.tenderrose.com/printable-resources/every-day-can-be-a-good-day-with-tender-rose) - [The Story of Tender Rose Dementia Care Specialists](https://www.tenderrose.com/printable-resources/the-story-of-tender-rose-dementia-care-specialists) ## Blog URL: https://www.tenderrose.com/blog 67 articles covering dementia care best practices, caregiver guidance, and clinical education. ### Refusal of Care Series (8 parts) - [Step 1: Choose the Right Caregiver](https://www.tenderrose.com/blog/all/8-steps-to-overcome-care-refusal-step1) - [Step 2: Set Up Caregivers for Success](https://www.tenderrose.com/blog/all/8-steps-to-overcome-care-refusal-step2) - [Step 3: Introduce Caregivers in a Familiar Way](https://www.tenderrose.com/blog/all/8-steps-to-overcome-care-refusal-step3) - [Step 4: Start Small, Build Trust](https://www.tenderrose.com/blog/all/8-steps-to-overcome-care-refusal-step4) - [Step 5: Use Therapeutic Storytelling](https://www.tenderrose.com/blog/all/8-steps-to-overcome-care-refusal-step5) - [Step 6: Remove Financial Concerns](https://www.tenderrose.com/blog/all/8-steps-to-overcome-care-refusal-step6) - [Step 7: Tackle One Problem at a Time](https://www.tenderrose.com/blog/all/8-steps-to-overcome-care-refusal-step7) - [Step 8: Person-Centered Activity-Based Care](https://www.tenderrose.com/blog/all/8-steps-to-overcome-care-refusal-step8) ### Dementia Types & Clinical Education - [Understanding the Most Common Forms of Dementia](https://www.tenderrose.com/blog/all/common-forms-of-dementia) - [Understanding Lewy Body Dementia](https://www.tenderrose.com/blog/all/lewy-body-dementia) - [Understanding Frontotemporal Dementia](https://www.tenderrose.com/blog/all/frontotemporal-dementia) - [Wernicke-Korsakoff Syndrome](https://www.tenderrose.com/blog/all/wernicke-korsakoff) - [Diagnosing Alzheimer's Disease](https://www.tenderrose.com/blog/all/diagnosing-alzheimers-disease) - [A Brief History of Alzheimer's](https://www.tenderrose.com/blog/all/history-of-alzheimers) - [The Five A's of Alzheimer's](https://www.tenderrose.com/blog/all/5-as-of-alzheimers) - [Early-Onset Dementia: How to Plan for the Future](https://www.tenderrose.com/blog/all/early-onset-dementia) - [Early-Onset Alzheimer's: How to Plan for the Future](https://www.tenderrose.com/blog/all/early-onset-planning) - [The Difference Between Delirium and Dementia](https://www.tenderrose.com/blog/all/delirium-or-dementia) - [Diabetes and Dementia](https://www.tenderrose.com/blog/all/diabetes-and-dementia) - [Understanding the Stages of Dementia Using Teepa Snow's GEMS Model](https://www.tenderrose.com/blog/all/teepa-snow-gems) - [Dementia Prevention and Risk Reduction](https://www.tenderrose.com/blog/all/dementia-prevention) ### Care Approaches & Best Practices - [What is Person-Centered, Activity-Based Dementia Care?](https://www.tenderrose.com/blog/all/what-is-person-centered-activity-based-dementia-care) - [Putting the Person with Dementia at the Center of Care](https://www.tenderrose.com/blog/all/person-centered-care) - [Putting Person-Centered Care Into Practice](https://www.tenderrose.com/blog/all/practicing-person-centered-care) - [The 4 R's of Dementia Care: Reassure, Reconsider, Redirect & Relax](https://www.tenderrose.com/blog/all/4-rs-dementia-care) - [Validating Feelings Instead of Facts](https://www.tenderrose.com/blog/all/validation-method) - [Therapeutic Storytelling and Dementia](https://www.tenderrose.com/blog/all/therapeutic-storytelling) - [Emotional Memory Helps Alzheimer's Patients (Habilitation Therapy)](https://www.tenderrose.com/blog/all/habilitation-therapy) - [The Vital Role of Routines in Dementia Care](https://www.tenderrose.com/blog/all/routines-in-dementia-care) - [Creating a Dementia Care Plan](https://www.tenderrose.com/blog/all/creating-a-dementia-care-plan) - [Creating a Dementia-Friendly Environment at Home](https://www.tenderrose.com/blog/all/dementia-friendly-environment) - [2018 Dementia Care Practice Recommendations](https://www.tenderrose.com/blog/all/2018-dementia-care-practice-recommendations) - [PAC Training: Fostering Empathy Through Dementia Training](https://www.tenderrose.com/blog/all/pac-training) - [Long-term Care Planning for Individuals with Dementia](https://www.tenderrose.com/blog/all/long-term-care-planning) - [Financing Long-Term Dementia Care](https://www.tenderrose.com/blog/all/financing-care) - [Achieving High Touch in a High Tech Era](https://www.tenderrose.com/blog/all/high-tech-vs-high-touch) - [Guidance for Families Navigating a Loved One's Dementia Diagnosis](https://www.tenderrose.com/blog/all/family-guidance-dementia-diagnosis) ### Challenging Behaviors - [Managing Challenging Behaviors: Aggression](https://www.tenderrose.com/blog/all/challenging-behaviors-aggression) - [Managing Challenging Behaviors: Anxiety](https://www.tenderrose.com/blog/all/challenging-behaviors-anxiety) - [Managing Challenging Behaviors: Confusion](https://www.tenderrose.com/blog/all/challenging-behaviors-confusion) - [Managing Challenging Behaviors: Suspicion](https://www.tenderrose.com/blog/all/challenging-behaviors-suspicion) - [Managing Challenging Behaviors: Wandering](https://www.tenderrose.com/blog/all/challenging-behaviors-wandering) - [Sundowning: Late-day Confusion](https://www.tenderrose.com/blog/all/sundowning) - [Confabulation in Dementia](https://www.tenderrose.com/blog/all/confabulation) - [Why Dementia Patients Often Refuse Care (Anosognosia)](https://www.tenderrose.com/blog/all/anosognosia) - [Intervening in a Dementia Crisis](https://www.tenderrose.com/blog/all/dementia-crisis) ### Communication - [Communication Tips: Connecting with Loved Ones with Dementia](https://www.tenderrose.com/blog/all/communication-tips) - [Communication Tips: Early Stage Dementia](https://www.tenderrose.com/blog/all/communication-early-stage-dementia) - [Communication Tips: Middle Stage Dementia](https://www.tenderrose.com/blog/all/communication-middle-stage-dementia) - [Communication Tips: Late Stage Dementia](https://www.tenderrose.com/blog/all/communication-late-stage-dementia) - [When Someone with Dementia Says, "I want to go home."](https://www.tenderrose.com/blog/all/i-want-to-go-home) ### Caregiver & Family Support - [Anticipatory Grief: The Long Goodbye of Dementia](https://www.tenderrose.com/blog/all/ambiguous-loss) - [Shouldering the Burden of Care](https://www.tenderrose.com/blog/all/burden-of-care) - [Preventing Burnout: A Guide for Dementia Caregivers](https://www.tenderrose.com/blog/all/preventing-caregiver-burnout) - [Dementia and Family Dynamics](https://www.tenderrose.com/blog/all/dementia-family-dynamics) - [The Power of Alzheimer's Support Groups](https://www.tenderrose.com/blog/all/support-groups) - [Disaster Preparedness for Dementia Caregivers](https://www.tenderrose.com/blog/all/disaster-preparedness) - [There's No Place Like Home for the Holidays](https://www.tenderrose.com/blog/all/holiday-caregiver-tips) - [COVID-19 & Dementia: Care at Home](https://www.tenderrose.com/blog/all/covid19-care-at-home) - [COVID-19 & Dementia: Care in the Hospital](https://www.tenderrose.com/blog/all/covid19-care-in-hospital) - [COVID-19 & Dementia: Care in a Facility](https://www.tenderrose.com/blog/all/covid19-care-in-facility) ### Health & Wellness - [Food for Thought: The Role of Nutrition in Brain Health](https://www.tenderrose.com/blog/all/nutrition-and-brain-health) - [The Benefits of Music Therapy for People with Dementia](https://www.tenderrose.com/blog/all/music-therapy-benefits-dementia) - [The Sleep-Wake Cycle and the Impact of Dementia](https://www.tenderrose.com/blog/all/sleep-wake-cycle) - [Understanding the Role of Medications in Managing Dementia Symptoms](https://www.tenderrose.com/blog/all/medications-dementia-symptoms) ## Case Studies URL: https://www.tenderrose.com/case-studies 16 real client stories (names changed) illustrating how Tender Rose handles complex dementia care: - [Dr. Douglas — Support in Facility Setting](https://www.tenderrose.com/case-studies/support-in-facility-setting) — Alzheimer's with violent outbursts, on verge of facility eviction; 24/7 MCP team stabilized situation. - [Shirley — Complex Case](https://www.tenderrose.com/case-studies/complex-case) — Highly challenging behaviors; multi-layered family and medical complexity. - [Lydia — Parkinson's Disease Dementia](https://www.tenderrose.com/case-studies/parkinsons-disease-dementia) — High-powered attorney refusing dementia diagnosis; care adjusted to preserve dignity and sense of control. - [Miss G — Team Approach](https://www.tenderrose.com/case-studies/team-approach) — Lived alone in high-rise; successful professional; required a full coordinated team. - [Barbara — Lewy Body Dementia](https://www.tenderrose.com/case-studies/lewy-body-dementia) — Hallucinations, agitation, violence toward husband; triggers identified, redirected to calm activities. - [Earl — Frontotemporal Dementia](https://www.tenderrose.com/case-studies/frontotemporal-dementia) — Dramatically inappropriate social behavior; fiercely independent; ultimately developed warm relationships with care team. - [The Nelsons — Surrogate Family](https://www.tenderrose.com/case-studies/surrogate-family) — Both with dementia, no close family, health and finances in disarray; Tender Rose acted as surrogate family. - [Nina — Care Over Time](https://www.tenderrose.com/case-studies/care-over-time) — Fiercely independent; previous agency couldn't keep up; Tender Rose provided evolving care as dementia progressed. - [David — Quality of Life in Assisted Living](https://www.tenderrose.com/case-studies/quality-of-life-in-assisted-living) — On verge of locked facility following violent outburst; stabilized and thriving. - [Rick & Linda — Spouse and Care Partner](https://www.tenderrose.com/case-studies/spouse-and-care-partner) — Advanced dementia in spouse; care supporting both the client and the care partner. - [Overcoming Refusal of Care](https://www.tenderrose.com/case-studies/overcoming-refusal-of-care) — Couple with dementia, no family; care refusal resolved through relationship building. - [Bill — Progressive Care](https://www.tenderrose.com/case-studies/progressive-care) — Successful businessman; care started as personal assistant, evolved to 24/7 team. - [Walter — COVID-19](https://www.tenderrose.com/case-studies/covid-19) — 24/7 care restructured during pandemic to reduce caregiver exposure and shift changes. - [Roberta — Home Care Agency Referral](https://www.tenderrose.com/case-studies/home-care-agency-referral) — Nearly 100 years old; referred by agency unable to manage her complex dementia. - [David — Crisis Intervention](https://www.tenderrose.com/case-studies/crisis-intervention) — Violent outburst; crisis team deployed, situation stabilized. - [Harold & Betty — Couples Care](https://www.tenderrose.com/case-studies/couples-care) — Both with dementia; tensions diffused, couple reconnected with shared hobbies. ## Testimonials URL: https://www.tenderrose.com/testimonials Selected client and family feedback: "I hear laughter coming from his studio. Thank you for not just keeping my husband safe, but enabling him to have a good day, every day." — Wife of a Tender Rose Client "Tender Rose caregivers were resilient to the challenges faced, while being caring, considerate, and always professional even in the toughest of circumstances. I would not hesitate to recommend them for any patient with dementia." — Personal Assistant of a Tender Rose Client "Tender Rose is the only agency that has backed up what they said they would do with action and consistency. My wife's primary MCP introduced herself as an apprentice artist (knowing my wife is a lifelong artist), which helped them quickly bond." — Husband of a Tender Rose Client "The caregivers address my aunt personally about what she needs for the day, and they make a strong connection with her emotionally and socially." — Niece of a Tender Rose Client "All of those things I have found to be true about Tender Rose. Their caregivers just fit with our clients." — Lynn Goehner, Founder & President, Eldercare Specialists ## Careers URL: https://www.tenderrose.com/careers Description: Join the Bay Area's leading one-on-one dementia care agency. Tender Rose is the only in-home care agency exclusively caring for clients with dementia. Team members are well-compensated, technology-driven, highly trained, and career-focused. - [Memory Care Professionals (MCPs)](https://www.tenderrose.com/careers/caregivers) — One-on-one dementia care in clients' homes. Consistent hours, competitive pay. - [Pay & Benefits](https://www.tenderrose.com/careers/pay-benefits) — Competitive pay, benefits, supportive environment. - [Training](https://www.tenderrose.com/careers/training) — Comprehensive training, Teepa Snow GEMS model, ongoing education through Tender Rose Academy. - [Schedule](https://www.tenderrose.com/careers/schedule) — Flexible scheduling with caregiver input. - [Company Culture](https://www.tenderrose.com/careers/company-culture) — Core values guiding choices, actions, and team culture. - [Employee Insights](https://www.tenderrose.com/careers/employee-insights) — Why employees feel valued and thrive at Tender Rose. - [Administration & Management](https://www.tenderrose.com/careers/administration-and-management) — Scheduling, Recruiting, Marketing roles. - [Current Opportunities](https://www.tenderrose.com/careers/current-opportunities) — Open positions in the Greater San Francisco Bay Area. ## Important URLs - Homepage: https://www.tenderrose.com - Contact / Get in Touch: https://www.tenderrose.com/get-in-touch - About: https://www.tenderrose.com/about - Our Story: https://www.tenderrose.com/about/our-story - Our Approach: https://www.tenderrose.com/about/our-approach - Our Philosophy: https://www.tenderrose.com/about/our-philosophy - Our Team: https://www.tenderrose.com/about/our-team - Services Overview: https://www.tenderrose.com/services - Personal Assistant: https://www.tenderrose.com/services/personal-assistant - Companion Care: https://www.tenderrose.com/services/companion-care - Personal Care: https://www.tenderrose.com/services/personal-care - Dementia Home Care: https://www.tenderrose.com/services/dementia-home-care - Couples Care: https://www.tenderrose.com/services/couples-care - In-Facility Care: https://www.tenderrose.com/services/in-facility-care - Services for Senior Facilities: https://www.tenderrose.com/services/services-for-senior-facilities - Crisis Intervention: https://www.tenderrose.com/crisis-intervention - Types of Dementia: https://www.tenderrose.com/types-of-dementia - Who We Help: https://www.tenderrose.com/who-we-help - Family Members: https://www.tenderrose.com/who-we-help/family-members - Health Care Providers: https://www.tenderrose.com/who-we-help/health-care-providers - Geriatric Care Managers: https://www.tenderrose.com/who-we-help/geriatric-care-managers - Home Care Agencies: https://www.tenderrose.com/who-we-help/home-care-agencies - FAQs: https://www.tenderrose.com/faqs - Blog: https://www.tenderrose.com/blog - Case Studies: https://www.tenderrose.com/case-studies - Testimonials: https://www.tenderrose.com/testimonials - Dementia Resources: https://www.tenderrose.com/dementia-resources - E-Books: https://www.tenderrose.com/e-books - Tender Rose Academy: https://www.tenderrose.com/education - Workshops: https://www.tenderrose.com/education/workshops - Video Library: https://www.tenderrose.com/education/video-library - Careers: https://www.tenderrose.com/careers - Privacy Policy: https://www.tenderrose.com/privacy-policy --- *Tender Rose Dementia Care Specialists — Make every day a good day for people with dementia and the people who love them.*