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Reliable. Consistent. Supportive.
That's Tender Rose.

Our team is truly what makes us exceptional. We have a full-time staff of clinical and administrative leaders who guide and support our team of more than 100 Memory Care Professionals throughout the San Francisco Bay Area.

Every single member of the Tender Rose team takes our core values to heart, exhibiting passion, dedication, compassion, collaboration, integrity, and proactiveness each and every day. In fact, nearly half of our leadership team were at one time Memory Care Professionals for Tender Rose, so they understand how to best support our caregiving teams out in the community. To learn more about our leadership team, read on.

Our Leadership Team

Jim Kimzey
Jim Kimzey

Jim Kimzey

Founder & CEO

Jim Kimzey is founder and CEO of Tender Rose Dementia Care Specialists, the nation’s only health services company exclusively dedicated to one-on-one dementia care. Before starting Tender Rose, Jim had more than 20 years of healthcare experience educating physicians, nurses and other caregivers on how to use new technologies for diagnosis and treatment of disease and to enhance patient safety. Jim holds a Bachelor's degree in economics and an MBA from Stanford University.

Wendy Ginther
Wendy Ginther

Wendy Ginther

Director of Care Management

After spending 18 years in the non-profit sector, directing an adult day program and co-directing a health and wellness program, Wendy joined Tender Rose in 2014 as the company’s Director of Care Management. In her role, Wendy provides ongoing support for clients and their families and coaches caregivers in ways to improve the quality of life for their clients who have dementia. Wendy holds a Bachelor’s degree in Dance from UCI, an MA in Gerontology from San Francisco State University and is a Certified PAC Trainer.

Amanda Denny
Amanda Denny

Amanda Denny

Director of Marketing

Amanda joined Tender Rose as the Director of Marketing & Communications in 2015 after spending more than fifteen years working in advertising, healthcare marketing, and dementia care communications. She is responsible for driving the agency’s marketing efforts to support business development and caregiver recruitment. Amanda earned her Bachelor’s degree in advertising from San Jose State University and spent part of her college career studying abroad at Oriel College in Oxford, England.

Mike Ballesteros
Mike Ballesteros

Mike Ballesteros

Director of Training & Education

Mike joined Tender Rose as a Memory Care Professional (MCP) in 2012 and has worked in the healthcare field in various roles for over 25 years. Before coming to work for Tender Rose, Mike worked in clinical research as a Research Coordinator and then cared for family members at the end-of-life, inspiring him to change his career path and do something meaningful in the field of caregiving. As the Director of Training and Education, Mike is responsible for providing ongoing training for all of Tender Rose’s current employees and new hires on person-based approach techniques which help raise the quality of life for those living with dementia.

Paula Marks
Paula Marks

Paula Marks

Care Partnerships Manager

After leading the business development efforts for a prominent traditional home care agency for nearly four years, Paula Marks joined the Tender Rose team in 2016. As Care Partnerships Manager for Tender Rose Dementia Care Specialists, Paula interfaces with the local community, referral sources, and families to educate them about securing the highest quality one on one dementia care possible through Tender Rose. Paula comes to her position from a long career devoted to helping others in both the public and private sector. She holds Bachelor’s and Master’s degrees in Criminology from Simon Fraser University in Burnaby, British Columbia, Canada.

Sadaf Shafer
Sadaf Shafer

Sadaf Shafer

HR Generalist

Sadaf joined Tender Rose as the company’s HR Generalist, Payroll and Benefits Manager after spending more than eight years working in the construction industry as an HR Manager. She is responsible for providing human resources and benefits support to the agency’s more than 100 employees. Sadaf earned her Bachelor’s degree in Business Administration with a focus on Human Resources from San Jose State University.

Courtney Grover
Courtney Grover

Courtney Grover

Office Manager

Courtney is a Bay Area native and moved to San Francisco in 2002. After working in finance for thirteen years as an event planner and bookkeeper, Courtney was thrilled to bring her organizational prowess and big heart to the field of healthcare. She is responsible for managing Tender Rose’s invoicing, accounts payable, accounts receivable, and bookkeeping. In her free time, Courtney likes to read, travel, hike, and hang out with her husband and two nutty cats.

Karoline De Souza
Karoline De Souza

Karoline De Souza

Director of Staffing

Karoline moved to the SF Bay Area from Brazil when she was ten years old and later studied at San Francisco State University, where she earned a Bachelor’s degree in Child and Adolescent Development, as well as a certificate in Human Resources Management. As Director of Staffing, Karoline leads our team of Staffing Managers, managing every aspect of the company’s hiring, staffing, and scheduling needs. Karoline describes herself as a very optimistic person who loves to make people laugh, and she spends most of her leisure time with her family, dancing, hiking or bike riding.

Teri Wilson
Teri Wilson

Teri Wilson

Lead Staffing Manager

Teri grew up in a small town in Iowa. In high school, she earned her CNA license and then worked in skilled nursing on and off for five years with thoughts of potentially pursuing a nursing career. After some exploration in college, Teri found her true passion lies in human psychology and behavior, and she received her Bachelor’s degree in Psychology and a minor in the Biological Basis of Behavior from the University of Pennsylvania. As Lead Staffing Manager at Tender Rose, Teri is able to exercise a combination of her educational background and career interests. In her free time, Teri enjoys running, hiking, singing, watching live music and writing.

Claudia Chuang
Claudia Chuang

Claudia Chuang

Staffing Manager

Claudia is a Bay Area native who grew up in Hong Kong, studied International Relations and Psychology at the University of California Davis, and then spent four years building and leading the HR team at a San Francisco-based cleaning services company. She thrives on recruiting the best talent and empowering employees to excel in their roles. She truly believes that Tender Rose embodies its mission of improving the quality of life for people with dementia and their families. Outside of work, Claudia loves spending time with family and friends, traveling the world, and enjoying good food.

Carmel Pedroni
Carmel Pedroni

Carmel Pedroni

Staffing Manager

Carmel was born and raised in a tiny town near Lake Tahoe, California, and she relocated to San Francisco in 2015. Growing up, Carmel spent every summer with her grandparents in Montana, fishing, hiking, and hunting together. Before joining Tender Rose, Carmel was an HR Specialist and Trainer for the nation’s largest collision repair company, where she helped new employees onboard and assimilate following company acquisitions. She found her work to be fulfilling as she built relationships with people and eased their transition-related concerns. In her free time, Carmel enjoys yoga, traveling, reading and learning to rock climb.

Erika Dunning
Erika Dunning

Erika Dunning

Scheduler

As Scheduler, Erika is responsible for every aspect of Tender Rose’s scheduling needs, including creating, managing, and maintaining monthly schedules as well as covering time-off requests and call-outs. She also helps to schedule New Hire Orientation (NHO) sessions to facilitate the onboarding of Memory Care Professionals.

Before leaving the Bay Area for Seattle to pursue her Bachelor’s degree, Erika’s career had centered around healthcare research. After graduating, she began working as a Scheduler for a traditional home care agency. In 2011, Erika returned to the Bay Area, newly married and with a young son; she found that caregiving offered the flexibility she needed as a working mom. After caregiving with several other home care agencies, Erika found Tender Rose; the agency’s vision and approach immediately resonated with her. In Erika’s words, “Working as an MCP with Tender Rose, I had all of the support I needed to provide excellent care to my clients and their families.” In 2018, Erika accepted a position as Scheduler with Tender Rose and now works with families and MCPs to create schedules that balance the needs of clients and their caregiving teams. In her free time, Erika enjoys hiking, vegetable gardening, and spending time with her family. 

Laisani Elo
Laisani Elo

Laisani Elo

Scheduler

As Scheduler, Laisani is responsible for every aspect of Tender Rose’s scheduling needs, including creating, managing, and maintaining monthly schedules as well as covering time-off requests and call-outs. She also helps to schedule New Hire Orientation (NHO) sessions to facilitate the onboarding of Memory Care Professionals.

Laisani left her job in finance with a major oil company to pursue a career in caregiving; she has since spent the better part of 14 years working with seniors in their homes and residential care facilities. Compelled by the company’s mission and values, Laisani joined Tender Rose in 2012 as a Memory Care Professional. She quickly learned that providing exceptional, person-centered care to clients with dementia dramatically improves their quality of life. In 2018, Laisani decided to apply her skills and understanding of dementia care and accepted a position as Scheduler with Tender Rose. When she’s not at work, Laisani enjoys traveling, hiking, snorkeling, reading, and spending time with family. 

Taylor Wilson
Taylor Wilson

Taylor Wilson

On-Call Scheduler

Taylor joined Tender Rose as the On-Call Scheduler in 2018, working remotely from her hometown in rural Iowa. Prior to working for Tender Rose, Taylor spent nearly a decade in the hospitality and service industry where she worked in a variety of roles, including server, bartender, manager and event coordinator. When she's not working, Taylor enjoys spending time with her fiancé and her pets and keeps busy practicing yoga, hiking, and taking photographs.

Natalie Jones
Natalie Jones

Natalie Jones

Lead Care Coordinator

Natalie worked with seniors in facilities for seven years and has been working in home care for more than a decade; she originally joined Tender Rose as a Memory Care Professional (MCP) in 2013 and has been promoted steadily over the years. As a Lead Care Coordinator for Tender Rose, Natalie is responsible for monitoring and managing all aspects of her clients’ care needs. Natalie is a Certified Medical Assistant and Certified Nursing Assistant. Natalie realized early on that caring for seniors was her calling. She understands how one-on-one care can greatly improve a client’s care and life and has always enjoyed working with clients who have dementia. In her free time, Natalie enjoys swimming, gardening and spending time outdoors with her children and two dogs.

Debbie Cachapero
Debbie Cachapero

Debbie Cachapero

Lead Care Coordinator

During her teenage years, Debbie’s grandfather was diagnosed with Alzheimer’s disease. She helped care for her grandfather until he asked to return to the Philippines. At that time, Debbie decided to pursue nursing school at the American College of Nursing where she received her Licensed Vocational Training and then joined Tender Rose as a Memory Care Professional (MCP) in 2014 to work directly with individuals living with dementia. In her current role, as a Lead Care Coordinator for Tender Rose, Debbie is responsible for monitoring and managing all aspects of her clients’ care needs. In her spare time, Debbie enjoys reading Anthropology or Science Fiction-based literature, snowboarding, playing water polo, and playing the guitar or piano.

Margie Egan
Margie Egan

Margie Egan

Care Coordinator

Margie graduated from high school and studied electronics, business, and nutrition in college. She also became a Certified Nursing Assistant and, over the course of ten years, completed 20 units of Elderly Care education per year while simultaneously acting as owner and administrator of a residential care home. As a Care Coordinator, Margie manages the ongoing care needs of her clients, ranging from helping to start new cases to developing comprehensive care plans for caregivers to follow. Margie says, “My heart is full when I can help others. The most rewarding part of my job is engaging clients in activities that bring them joy.” In her free time, Margie enjoys listening to music and going for walks.

Mymila Koinyan
Mymila Koinyan

Mymila Koinyan

Care Coordinator

As a young teenager, Mymila helped care for her aunt who was diagnosed with Guillain- Barré syndrome, and later stepped in to support her grandmother who needed a lot of assistance. Those experiences helped shape Mymila’s career goals, and she realized that helping make someone’s life easier through skillful care is what she enjoyed doing. She joined Tender Rose as a Memory Care Professional (MCP) in 2016, and now in her role as Care Coordinator, Mymila manages the ongoing care needs of her clients, ranging from helping to start new cases to developing comprehensive care plans for caregivers to follow. When she’s not at work, Mymila enjoys spending time with her family and traveling.

Diana Herrera
Diana Herrera

Diana Herrera

Care Coordinator

Diana grew up in Fairfield, and her introduction to caregiving began when she enrolled in a program to obtain her CNA license. She realized that providing care directly to seniors was her passion, and shortly thereafter she started working at an assisted living facility as a Resident Assistant. She returned to school for LVN training, worked for several home health agencies, and then decided to put her full attention on seniors living with dementia and joined Tender Rose as a Memory Care Professional (MCP) in 2016. In her current role as a Care Coordinator, Diana manages the ongoing care needs of her clients, ranging from helping to start new cases to developing comprehensive care plans for caregivers to follow. When she’s not working with clients, Diana enjoys hiking, biking, spending time with family and exploring the Bay Area.

Scott Aposhian
Scott Aposhian

Scott Aposhian

Care Coordinator

Scott’s early experiences caring for ailing family members informed his decision to work in the field of health care. With plans to attend medical school, Scott received his Bachelor’s degree in Molecular Biology at UCLA before becoming certified as an Emergency Medical Technician. Scott joined Tender Rose as a Memory Care Professional (MCP) because the company's mission resonated with his own goals as a health care provider: to provide exceptional personalized care to people living with dementia. In his current role as Care Coordinator, Scott manages the ongoing care needs of his clients, ranging from helping to start new cases to developing comprehensive care plans for caregivers to follow. When not at work, Scott enjoys attending gallery openings and writing music.